About the Project:
SHAMS ABAYA – Stories Woven in Sunlight
Shams Abaya is a Syrian fashion brand dedicated to traditional abayas and kaftans. Rooted in heritage yet contemporary in expression, the brand speaks through abayas that tell stories of culture, identity, and resilience. The project began with creating a brand that would carry warmth, authenticity, and depth, reflecting the values of its founder – a Syrian woman who sees abayas as a voice of heritage and personal presence.
Services we
provided
TIME FRAME:
6 Weeks
Services Cards
Branding:
A Visual Identity Inspired by Sun & Heritage
We developed the brand identity of SHAMS Abaya around the symbolic essence of the sun – warmth, honesty, and light that persists despite difficulties. The logo, colors, and graphic elements were designed to connect heritage with modern femininity, while ensuring elegance and timelessness. The identity captures the richness of Syrian and Gulf traditions, combined with contemporary aesthetics.
Project Timeline:
Research → Concept Development → Logo Design → Color System → Packaging → Applications → Guidelines Delivery
Conclusion:
A Sun that Wears Heritage
The identity of SHAMS Abaya carries warmth, honesty, and cultural presence. It is not just a fashion label—it is a storytelling brand where every abaya becomes a voice of tradition, resilience, and elegance.
Background:
Clothing as Stories of Culture
SHAMS Abaya was founded with the vision of expressing women’s presence, resilience, and elegance through traditional attire. The brand philosophy reflects warmth, generosity, and honesty—just like the sun itself.